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New Report Shows Over 860,000 Supporters Recruited Through Public Fundraising Channels in 2017-18

In a new report, Achieving Excellence in Public Fundraising, the Institute of Fundraising (IoF) has underlined the importance of door-to-door and other public fundraising channels to UK charities, with research showing that:

  • 864,500 people signed up to give a direct debit to charity in 2017/18 following a conversation with a public fundraiser.
  • The large majority of supporters were recruited at private sites or on the doorstep
  • 365,000 supporters signed up to give in response to an ask from a fundraiser on the doorstep
  • 406,000 people signed up to give at a private site
  • 93,500 people signed up to a gift through street fundraising.

Dominic Will, IoF Trustee and joint Managing Director of HOME Fundraising said:

"Connecting supporters with the causes they care about is something the public fundraising community is immensely proud of.

“With over 800,000 people signing up to give a monthly gift and millions of positive interactions generated through Face-to-Face and telephone-led campaigns, it's a reminder of the ongoing importance and significance of the dialogue channels. In a changing environment there remains much to do to support best practice and innovation, however I'm pleased to see the research reflect the ongoing work the IoF and the fundraising community are doing to deliver excellent fundraising."

The report also summarises the IoF’s monitoring and compliance activities for public fundraising.

Alex Xavier, Director of Membership, Compliance and Professional Development at the IoF, said:

"I'm delighted that across the sector progress is being made to deliver excellence in public fundraising. The positive impact being made through conversations at doors, on the street, private sites and by telephone cannot be underestimated, and I'm hugely encouraged at how charities and their partner agencies are challenging themselves to reach higher standards against the Code of Fundraising Practice, whilst also delivering valuable funds for fantastic causes."

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