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VSO VSO worked with Home for the first time last year and were impressed that all stages of the campaign were managed effectively. We liked the flexibility of Home’s approach, which gave the fundraisers the opportunity to make a return appointment at the door if a prospective donor needed more time before committing to a regular gift. We were very pleased with the campaign and in 2008 we have continued to use Home Fundraising to recruit higher numbers of donors for VSO. Click on www.nationalawards.org.uk to find out more.
St Mungo’s Home’s campaign management of the pilot was exemplary, from the initial planning stages through to final analysis. Additionally, this quality of service was reflected in the fundraisers themselves. The professionalism and passion of the individual fundraisers is manifested in the high calibre of committed donors recruited in the test campaign. We are confident in the skills and integrity of Home’s fundraisers as the first point of contact for our organisation. Stephanie Halliwell
Leonard Cheshire Disability As this was the first time we had run a door to door campaign, it was essential each of the project stages from product development to campaign planning to delivery and final evaluation were carried out to the necessary standards. I am pleased to say that we were very impressed with the dedication and professionalism shown by Home’s account management team and the doorstep managers and representatives involved in the project from start to finish. It is vital that we are represented professionally at the doorstep and one of the key reasons we are continuing to work with Home is their dedication to training and commitment to ensuring each door to door representative has an excellent degree of knowledge of our work. We are looking forward to working extensively with Home again in 2008. Paul Matthews
IDCS The International Deaf Children’s Society (IDCS) is the international wing of the National Deaf Children’s society (NDCS) and was set up in 2002. Since that time IDCS have run a couple of donor acquisition campaigns through Direct Mail and Street fundraising mediums - but with little success. As a result IDCS was viewed as a difficult proposition to recruit supporters for: its work seemed to focus on a niche area of interest, and the organisation had almost non-existent brand awareness. In 2005 IDCS turned to Home Fundraising to ask them to run a test Doorstep Fundraising campaign. Despite the high risk of failure potentially associated with IDCS, Home Fundraising agreed to test it and over the months of September to December 2005 recruited 570 new donors. These donors gave at a higher than expected average gift, and retention rates have hit pre-campaign targets almost exactly. Home Fundraising’s excellent planning and campaign management, the quality of their staff and fundraisers and their excellent training helped to ensure the success of this campaign. In 2007 we have continued to use Home Fundraising to recruit higher numbers of donors for both NDCS and IDCS .We are very pleased with the results so far and plan to use Home Fundraising to help build a loyal group of supporters for IDCS and NDCS now and in the future.
Allan Thompson
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